Client: Brooklyn Nets
Assignment: The Brooklyn Nets introduced themselves to New York with the "Hello Brooklyn" campaign. As the year progressed they realized that they needed to find a message to follow up in year two.
Problem: Before moving to Brooklyn, the Nets were a team with no clear identity and no real track record.
Solution: Make the Nets stronger through Brooklyn
The campaign idea: Together we are strong
Brooklyn’s official city motto is “Unity Makes Strength.” The Brooklyn Nets are the embodiment of this statement. It is a gritty team that stands as a 15-man roster every single night because they know that we win as a team.
Responsibilities: Creative Direction | Art direction
Task included: Created concept, wrote manifesto and headlines, art directed print & OOH.