Client: Giddy Up Energy drinks
Assignment: Create 360 integrated campaign to launch Giddy Up Energy drinks.
Problem: How do you launch and energy drink and make it stand out with over 300 in the market?
Solution: "The night belongs to Giddy Up". Lets take over late nights, when the magic happens and people need fuel to keep going.
The campaign: Our target lives hard and fast, 24/7. Whether studying, hustling, creating or playing, they need energy to push through. We will use engaging, true-to-life scenarios, online and offline to drive home the point that Giddy Up is the "Official Sponsor of 2am".
Responsibilities: Creative Direction | Art direction
Created concept, logo and packaging. Developed online experience & mobile product. Art directed print and OOH.
The essential tool for late night living is a guide to services critical to 2am life:
-all night breakfast spots
-stores that sell Giddy Up products
-taxi and car services
-all night beauty salons
-24 hour drug stores
Events & Sampling
2am Happy Hour
Giddy Up hosts 2AM Happy Hours at bars in our target cities, serving cocktails made with Giddy Up beverages and providing bars to take care of the munchies.
The official sponsor of finals week
Giddy Up brings “recharge stations” to HBCU campuses during finals week for sampling.