Assignment: Create direct mail campaign targeting men with high cholesterol.
Problem: Males 55+ with high cholesterol seem not to care when told that they could be at risk of a heart attack.
Solution: Let's tell them, if you don't want to do it for youself, then do it for your family.
Idea: Your family wants you to be there
Responsibilities: Creative Direction | Art direction
Target users were sent invitations to attend key moments/milestones in their children lives as reminders that the targets family wants them to be around for many years.
Invitations were dated 15+ years in the future.
Invitations created: wedding, graduations, birthdays.