Client: Marriott Hotels
Assignment: Create new campaign targeting business travelers.

Problem: A.Multicultural frequent business traveler don't see Marriott as a first option when they travel.
Solution: First, let's tell them, we know you take care of business and we will take care of you. In other words, "Marriott takes care of business".

The campaign: "For You, We’re Marriott” Campaign Welcomes Frequent Business Travelers Across Cultures. The campaign focuses on African-American, Hispanic and lesbian, gay, bisexual and transgender (LGBT) business travelers and ran in both print and digital media.

Responsibilities: Creative Direction | Art direction
Task included: Managing and overseeing development of campaign. Leading creative teams in NY office. Art Directing print, OOH and landing page for site.


Website
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Print


Client: Marriott Hotels
Assignment: Create new campaign campaign in celebration of Pride Season in cities around the world that host gay pride parades and festivals to celebrate the LGBT community.

The campaign: "Be you, with Us". The campaign is filled with imagery and messages that welcome all guests to be themselves when staying with Marriott. The campaign comes to life through travel packages and amazing hotel experiences and culminates with a sweepstakes where one grand prize winner and guest will receive a trip valued at $5,000 to the 2013 New York, San Francisco or Berlin Gay Pride Festivals.  Travelers were driven to register at www.marriott.com/pride to enter the "Be You, With Us" sweepstakes. 

Responsibilities: Associate Creative Director | Art Director
Task included: Managing and overseeing development of campaign. Leading creative teams in NY office. Art Directing print, OOH and landing page for site.


Landing page


Web banners