Client: NASCAR
Assignment: Create 360 integrated Hispanic marketing platform for NASCAR.

NASCAR Is the most unpredictable and dramatic sports entertainment experience there is. Fans are but to white sport.
Problem: “For us it is personal. There is nothing emotionally connecting us.
Hispanic Strategy! BRING OUT THE HEARTS AND MINDS OF RACING!

Idea: NascarTeMueve.com ("NASCAR Moves You"}.

Responsibilities: Creative Direction | Art Direction
Task included: developing concept and platform name, creating the logo, art directing print, OOH, social and TV.


Logo


TV- Hispanic TV campaign (30 second TV)
click below to view
So you still think NASCAR drivers are not real athletes? This 30-second spot, "Machine," shows off the athleticism of NASCAR leading men such as defending Sprint Cup Series champ Jimmie Johnson, Carl Edwards and Kasey Kahne. We see these leading men -- Mr. Johnson, Mr. Edwards, and Mr. Kahne -- pumping iron, riding bikes, jumping rope and kickboxing.

VO:      What is NASCAR?
             Is it determination…
             Or resistance?
             Is it discipline…
             Or performance
VO:       For us is the heart behind the machine.

TV- Hispanic TV campaign (60 second TV)
click below to view
An aspirational 60-second spot focuses on how kids see drivers such as Danica Patrick, Dale Earnhardt Jr. and Tony Stewart as "Heroes."


Print - drove to Nascartemueve.com


Website - nascartemueve.com
Click to visit site


Social - Facebook & Twitter.
Click to visit site