Client: Snap Judgment Radio
Assignment: Launch Snap Judgment Radio into the world.
In 2007, Public Radio Exchange and the Corporation for Public Broadcasting held The Public Radio Talent Quest, an “American Idol” type contest for storytellers. The contest drew over 1,400 participants. What the world, didn't know was that from these participants. a master mind by the name Glynn Washington would be born. Three months earlier he had submitted a story about a young man that was walking toward a friend’s house where he slept on a couch. He had just gotten out of jail and had promised himself that he’d never go back to prison. After passing by a check-cashing place, he suddenly felt a gun barrel against the back of his neck. A voice said, “I saw you just get the money out. Give me the money and maybe I won’t pull the trigger.” What would he do? Would he give away all the money he had in the world or would he fight? This was the pitch for a radio story the Oakland resident had submitted and completely forgotten about. The story became and instant success and would eventually carry him to the final round of the competition. He eventually became one of the three finalists who received $10,000 from the contest’s organizers to develop pilot versions of their shows.
This is how Snap Judgment was born.
Snap Judgment- sometimes in life you are faced with dramatic moments and you have to make a decision. You have to make a Snap Judgment.
Responsibilities: Creative Direction | Art Direction | Photography | Retouching | Web Design
Led creative launch. Task included: strategic planning and concept development of brand, assisting with user interface and architecture essentials for website, style guide creation, designed site template and subpages, flash & rich media episode banners, adapted creative for social media promotions, photography and retouching/compositing of marketing materials.
Interactive web experience-Click above to view
The sites main goal was to create a social platform that could house, Snap's amazing stories and give the opportunity to up and coming storytellers a chance to be discovered. Through the radio show and podcast sections of site, users can enjoy hundreds of stories no matter where they are at. Then with the "Tell Your Story" section of site, new users can share their stories, through audio, video, photos & text to get a chance to appear in the next Snap Judgment Radio Show.
Snap Judgment releases monthly storytelling episodes with different themes. Below are few of the web episode covers. Click on links to hear stories.
Below you will find clips from a live show that was recorded while working with Snap Judgment
The Hard Way - LIVE TV Show
Joshua Walters: Porn with Nana
Joshua Walters, beatboxer, storyteller and poet, cranks a tale of family tension past the breaking point when Nana’s Netflix delivery goes horribly wrong.
The Hard Way - LIVE TV ShowPerformer, teacher and filmmaker Jamie DeWolf reigned as both the Oakland and Berkeley Grand Poetry Slam Champion. Jamie created the amazing Tourettes Without Regrets (a variety / vaudeville / comedy / slam show), founded the Suicide Kings performance trio, performed as an HBO Def Poet, and recently completed directing, acting and starring in the feature length film “Smoked.” Jamie has performed everywhere from Moscow, Russia to San Quentin Penitentiary.