Client: Specialized Bicycles
Assignment: Launch the new line of Specialized Bicycles using print, OOH and digital.

Specialized is more than a bike company; they’re technological innovators. Action sports scientists, if you will. And their suspension bikes product line is where they show off their prowess.

Responsibilities: Art Direction | Photography | Retouching
Task included: Art Directing print, catalog and Suspension Sciences site. Shooting all product as well as retouching/compositing print, OOH and catalog.


The Museum of Suspension Sciences-Interactive experience
Click above to view
The interactive museum of science is an exclusive exhibition of Specialized suspension bikes. 3D renders and environments, video, and Flash make the user’s experience rich and rewarding as they navigate both the product line and Specialized-specific technical advancements in modern suspension.

The Museum of Suspension Sciences-Interactive experience  

The Museum of Suspension Sciences-Interactive experience

 


Print & OOH 


Catalog 2008
Innovate or Die