STRETCH AND BOBBITO FILM (documentary film)
Responsibilities: Cinematographer | Photographer

The documentary film explores the social impact of what the Source Magazine voted “The Best Hip Hop Radio Show Of All-Time.” The film is a story of quirky friends who became unlikely legends by engaging their listeners and breaking the biggest rap artists ever. 

During the 1990s, Stretch and Bobbito introduced the world to an unsigned Nas, Biggie, Wu-Tang, and Big Pun as well as an unknown Jay-Z, Eminem, Fat Joe, and the Fugees. The total record sales for all the artists that premiered on their show exceed 300 million. Stretch and Bobbito created a platform that changed music forever.

Stretch and Bobbito’s musical merits were only half the story, though. Their show had a cult following in the art/fashion world and prison population. All would loyally tune in for the offbeat humor just as much for the exclusive music. Stretch and Bobbito brought a unique audience together, and inspired a movement. 

Unfortunately, Stretch and Bobbito eventually parted ways, ending a landmark run that the NY Press once regarded as, “The Best Late Night Radio (All Genres).” In 2010, they reunited for a 20th anniversary broadcast, which rated as the world’s #1 Twitter topic. Their impact is still felt today.


STRETCH AND BOBBITO FILM (documentary film)
Eminem Teaser
Responsibilities: Cinematographer | Photographer

STRETCH AND BOBBITO FILM (documentary film)
Nas Teaser
Responsibilities: Cinematographer | Photographer

STRETCH AND BOBBITO FILM (documentary film)
Jay Z & Big L Teaser
Responsibilities: Cinematographer | Photographer

STRETCH AND BOBBITO FILM (documentary film)
Notorious B.I.G. Teaser
Responsibilities: Cinematographer | Photographer


Clio shorlist winner
http://clios.com/health/winner/14629

Client: Pfizer
Assignment: Develop 360 integrated corporate campaign aimed at public, key medical and political influencers.

Problem: People see Big Pharma as impersonal, greedy and just don't understand what they do.
How do you turn around the image of the most hated company in the world?

Solution: Open the curtain to the years of hard work, science and people that goes into
making medicines.

Idea: Driven to discover the cure
Responsibilities: Creative Direction | Art Direction
Task included: concept creation, art directing print, social, TV, OOH, and digital. Leading and managing creative teams for CDM and BBDO as well as overseeing pre-production and post production of campaign.

Before it Became a Medicine TV (60 second)

Micro Documentaries

How Does Mark Noe Discover New Medicines? It’s Complicated
A Pfizer medicinal chemist describes the incredible complexity—and rewards—of drug discovery.

Pfizer Scientist Bob Abraham Meets Patient Matt Hiznay
Cancer doc Bob Abraham developed drugs to help treat cancer patient Matt Hiznay with an experimental drug. Now Matt is
studying for his PhD so he can be just like the guy who helped save his life.

Prevention is the best medicine
Vaccine researcher Bill Gruber says vaccines are the single most important medical instrument to protect public health.
His team of thousands works to combat disease through prevention.

Hemophilia feature
Watch a family’s journey with hemophilia – from the mother’s perspective as a child growing up with a brother who had hemophilia, to caring for her two young children today – and hear a message of excitement and hope for the future. Pfizer’s Research Fellow, Debra Pittman, discusses how Pfizer is addressing the unmet needs of the hemophilia community, through scientific advancements like gene therapy. Learn more at www.Pfizer.com/Discover.


Client: NASCAR
Hispanic TV campaign (30 second TV)
Responsibilities: Creative Direction | Art Direction

VO:      What is NASCAR?
             Is it determination…
             Or resistance?
             Is it discipline…
             Or performance
VO:       For us is the heart behind the machine.


Client: NASCAR
Hispanic TV campaign (30 second TV)
Responsibilities: Creative Direction | Art Direction

VO:      Every night,
            I dream of being
            A great athlete
            A superhero
            I dream of being tough.
            Being worshipped.
            By millions of fans.
            I dream of being ahead of them all.
            Being a warrior
            In shining armor
            An astronaut.
KID:     I dream of being a racecar driver.


Client - Marines
TV : 30 second

Whether at home or abroad, Marines are committed to helping those who are in need of help. It's one of the many examples of why Marines are dubbed, elite warriors and
why communities have respect for both Marines and their mission.
Responsibilities: Associate Creative Direction | Art Director

Fighting with a Purpose: 1stLt Drexel King
Digital and social video content
First Lieutenant Drexel King returns to Ravenscroft, the grade school he attended in his hometown, Raleigh, North Carolina. Committed to mentoring youth, he speaks to a group of students about his experiences as a Marine and the importance of volunteering in their local communities.

Fighting with a Purpose: Capt Monica Meese
Digital and social video content

Captain Monica Meese goes back to Casa Grande, Arizona, where her family lives, to help her neighbors reach their fitness goals. She shares how her humanitarian missions inspired her to help others and the importance of discipline in her professional and personal life.


Client: Ford
Ford Flex Launch Miami - ReFLEXions Documentary

Six local artist were commissioned to create works of art for the launch of the Ford Flex. On August 9th we took over Art + Design Night for our VIP gallery opening in the Collins building, and after-party with Afrobeta concert in the historic Moore building.

Responsibilities: Creative Direction | Director of Photography

Client: Mervyns
Back to school promo

Responsibilities: Creative Direction | Director of Photography


Client: LaRemezcla.com
Video promo for Latin alternative music scene in San Francisco

Responsibilities: Creative Direction | Director of Photography